Our attendance at the opening of the new Whole Foods 365 Market in Santa Monica was a look into the future of grocery retail. Besides the traditional sections for produce, meat and seafood, frozen and grocery there was a whole section devoted to fresh eats. And tucked into two corners of the new facility was Asian Box Street Food as well as a fountain style shop featuring Groundwork coffees.
What truly caught our eye was the Delectable Kiosk located in the wine section. The Kiosk takes all the guess work out of selecting a bottle of wine. This allows the customer to search all in-store wines based on price, grape type, region of origin and more.
Scanning a wine bottle instantly brings up reviews about the wine from other consumers. It is now to be found in all the present and future 365 by Wold Foods Market stores.
For smart phone users there is the Delectable app. allowing the scanning of the wine label to share a review and see other tasting notes. Already the Delectable has a strong following with Millennials.
The touchscreen kiosks are powered by Antonio Galloni's Vinous wine platform which already has enjoyed large success.
We met with James Forsyth, co-founder and executive vice president, who personally demonstrated the Kiosk to us
The opening for the media included tastings throughout the store followed by opportunity to sample the Asian street food of the adjourning Asian Box with its extensive patio.
The new Whole Foods 365 Market is located at 2121 Cloverfield Blvd. at Pico in Santa Monica.